A leading supplements and skincare retailer
Puerfons
Puerfons, a leading supplements and skincare retailer in Asia, specializes in advanced anti-aging solutions derived from the latest life science developments. We're committed to creating a seamless online store experience.
We aimed to boost Puerfons' online presence with a seamless, mobile-friendly shopping experience, compelling brand narrative, and effective content strategy. This included creating visually captivating assets like product banners, icons, and promotional visuals to highlight the benefits of their anti-aging products. Additionally, we provided Shopify store setup and a 1-hour training session for store management and content updates.
Project Scope
Shopify Store Development & Design
To kick-start the project, Puerfons already had their logo and products ready. After conducting a branding workshop to understand their expectations and preferred mood, we created a mood board reflecting their desired vibe: trust, high quality, assurance, scientific research, safety, lifestyle enhancement, health, energy, and beauty.
We created a color palette based on the brand values and mood board. We selected light blue for science and lab research, navy for calm and trust, warm sand for lifestyle and health, Indian red for cheerfulness, and chili for passion.
After finalizing the design direction, we turned our attention to the Shopify store design and development for Puerfons. Our goal was to create a seamless and engaging online shopping experience. We designed a storytelling and inspirational homepage to captivate visitors from the moment they arrive.
Detailed product pages were meticulously crafted to highlight product details, selling points, and the extensive research behind each item, ensuring customers fully understand and appreciate the benefits.
Recognizing that the ingredients and scientific background are crucial selling points for Puerfons, we went a step further by developing dedicated science and ingredient introduction pages. These pages provide in-depth knowledge and insights about the different ingredients used and the science behind their efficacy.
This approach not only educates the audience but also builds trust and credibility, reinforcing the brand’s commitment to high-quality, scientifically-backed products. Our comprehensive design and development efforts aim to enhance customer engagement, foster trust, and ultimately drive sales for Puerfons.