A lifestyle select store
The Essentials
"The Essentials" is a lifestyle select store based in Hong Kong. They seek a clean and elegant branding approach and an informative, cozy online store to streamline both offline and online orders.
We conducted a kickoff meeting to delve into their brand values, vision, expectations, and product details. Identifying their preference for a classy, elegant, and simple brand style, we proceeded to create a logo and select a color palette. Subsequently, we designed the website to align with their brand, customizing both the brand and product pages.
Project Scope
Logo Design
eCommerce Store Art Direction & UXUI Design
We selected cozy and calm colors for the brand and applied them throughout. Using line elements for icons and between modules, we achieved a minimal yet elegant design. Additionally, we recommended a user-friendly flow for the homepage, facilitating easier browsing of brands and products for their audience.
A customized brand introduction page effectively communicates brand concepts and values in an informative and engaging manner. Similarly, product details pages are tailored to showcase unique content and information for each product, aiming to captivate audience interest and provide comprehensive insights into product features, selling points, and related information.
