An online organic meat store
Proper Pasture
Proper Pasture, an online organic meat store, dedicated to offering healthier food, promoting animal welfare, and supporting regenerative agriculture. They seek to optimize their marketing efforts and improve the website exp. & design to better connect with customers and reflect their values.
We created a seamless, mobile-friendly online shopping experience and developed a compelling brand story with a strategic content plan. Additionally, we produced engaging social media content and several marketing materials to boost brand awareness and customer engagement.
Project Scope
Social Media Management
Shopify Store Development
Print Graphic Design
When Proper Pasture approached us, they already had a designed logo and a basic online store. They hoped to enhance the branding and storytelling on their website to better reflect their values and connect with their customers.
We selected a palette of earth tones inspired by nature for their brand colors and designed hand-drawn icons to convey various messages and concepts effectively.
We created a comprehensive brand pitch deck for Proper Pasture, to effectively communicate their concept and values to potential clients and partners. The deck highlights their commitment to offering high-quality, pasture-raised meats that are healthier, better for the animals, and eco-friendly. Additionally, it shares detailed product information and their mission to provide food that regenerates the environment and supports animal welfare.
Next, we undertook a complete revamp of their Shopify store. We applied the new brand colors and selected a cozy, inviting font for their website.
The website structure was reorganized to improve navigation, and we updated it with stunning and attractive visuals to enhance the overall user experience. We optimized the homepage flow to make it more content-focused, allowing customers to easily browse and purchase their desired products.
As Proper Pasture is a value-driven brand with a strong emphasis on storytelling, it was crucial to educate their audience about their mission. To share their commitment to healthier food, animal welfare, and regenerative agriculture, we customized the story pages to present informative and educational content effectively. Various graphics are used to present complex concepts in an engaging and easily understandable way.
We designed informative and inspirational social media content with stunning visuals. This content aims to engage the audience and effectively communicate Proper Pasture's values and mission, and learn more about their products.
In addition, we provided several design services for Proper Pasture, including product booklets, packaging design, and name card design. These elements help reinforce the brand's identity and enhance their overall presentation.