A physiotherapy and training center
Sportential
Sportential, a leading physiotherapy and training center, is committed to unlocking athletic potential with an energetic, powerful brand and a user-friendly website to showcase their services and online store.
We crafted a brand story for Sportential, reflecting their values and vision with a cohesive and energetic brand image. We also designed a Shopify store to showcase their team, services, and products, enabling customers to book appointments, explore rehab options, and access press coverage seamlessly.
Project Scope
Brand Identity Design
Shopify Store Development
We started by aligning Sportential's mission and vision with their branding goals, focusing on elevating sports in Hong Kong through injury prevention, training, and sports science. By analyzing the target audience—athletes, sports enthusiasts, and individuals seeking personal growth—we revamped the brand image from a scientific and practical focus to one that is energetic and powerful, creating a vibrant and inclusive identity that resonates with their community.
We selected bright orange for its energetic and vibrant feel, paired with blue to represent data, analysis, and science, aligning with the brand's identity. White and black were chosen for background colors to make the design and content bold. A gradient from orange to blue is used for highlights, symbolizing the process of transformation.
We designed a bold, modern logo using a strong font to embody the brand's firmness, professionalism, and dynamic energy. The logo's bold typography communicates confidence and motion, reflecting the relentless drive behind Sportential's mission. We incorporated a flash symbol into the design, symbolizing power, strength, and the burst of energy that Sportential brings to its clients.
We also developed mockups to showcase the brand’s application, designing items such as water bottles and recovery tape. These mockups highlight the brand’s energetic and powerful identity, ensuring that Sportential’s bold and dynamic image is consistently represented across all touchpoints.
In addition to branding, we designed and developed a Shopify online store that serves as the heart of Sportential’s digital presence. The platform introduces their expert team, highlights their range of physiotherapy and training services, and features a curated selection of branded and rehabilitation products.
Customers can seamlessly browse and shop for products tailored to their recovery and training needs, book appointments for services, and stay informed through educational articles and press features about Sportential. The online store is designed to provide a user-friendly and engaging experience, making it easy for athletes and sports enthusiasts to access the resources they need to perform at their best.
